VNViaNorte and Partners

Commercial Talent Between Germany & Spain

The right commercial people for Food & Food Technology.

We help German and Spanish employers find Country Managers, Sales Directors, agents and commercial partners who understand both markets.

FocusFood Products · Food Technology · Machinery

Commercial hiring and partner search across the Germany-Spain corridor.

Talent
Commercial placement
DE · ES
Bicultural execution
Food
Products and supply
Machinery
Technology and equipment

The Problem

A strong product is not enough when the wrong person represents you in the market.

Cross-border growth usually fails quietly: unclear expectations, the wrong country lead, weak distributor fit, or a sales profile that works in one market but not the other.

What We Do

Three ways we create commercial traction.

Commercial Talent Search

Country Managers, Sales Directors and Business Development profiles who understand food and industrial B2B sales.

Agents & Distributor Search

Commercial agents, distributors and local partners who can represent your company credibly in the target market.

Employer Fit Germany-Spain

Translation of German and Spanish expectations around leadership, reporting, salary logic, trust and working style.

Two Verticals

Focused enough to know the market. Broad enough to open doors.

We work where commercial trust, category knowledge and technical credibility matter more than generic recruiting volume.

01

Food Products

Producers, processors, importers, distributors and category-connected sales profiles.

02

Food Technology / Machinery

Country leads, technical sales people, agents and distributors for equipment and automation.

Employer Fit

German and Spanish employers do not evaluate talent the same way.

Germany

Structure, proof and predictable execution.

German employers often expect reporting discipline, documented pipeline work, technical preparation and reliable follow-through.

Spain

Trust, adaptability and relationship-driven growth.

Spanish employers often value initiative, network strength, personal trust, flexibility and commercial improvisation.

Process

A clear search process. No noise.

01

Understand

We understand the role, employer expectations, product category, sales cycle and current commercial bottleneck.

02

Map

We map relevant candidates, agents, distributors, sales leaders, producers and decision makers in the corridor.

03

Qualify

We qualify track record, commercial fit, employer expectations, language skills, credibility and timing.

04

Introduce

We create high-quality introductions with role context, employer context and clear next steps.

Founder-led

Trust

Founder-led search with a commercial operator's lens.

Based in Spain with a German background, we understand both the commercial role and the employer culture behind it.

Food and food-tech focus
German-Spanish employer understanding
Bilingual and bicultural execution
Search beyond generic recruiting databases

Contact

What role or market are you trying to fill?

Tell us the role, market direction and product category. We will come back with a direct view on whether we can help.

hello@vianorteandpartners.comLinkedIn